Ack is it true? GT3 going hybrid?

The highly anticipated new Porsche 911 GT 3 R Hybrid will debut in Geneva.
More details are available at http://www.porsche.com/intelligent-performance

VIDEO - Youtube:
Porsche Intelligent Performance - 911 GT3 R Hybrid
http://www.youtube.com/watch?v=-gbwOGOqM_A

I don't think KERS really counts as a full hybrid but it is still dumb.

Its cool, but where [in what class] would you run something with KERS?